I have over 12 years of experience working in commerce and social media, spanning tech, media, editorial, retail, and entertainment. Most recently I spent four years at Instagram and prior to that, worked at InStyle Magazine and in specialty retail.

At Meta, I worked on social media, commerce, and developed shopping programs. My work touched all areas of shopping, from partnerships and collaborations, to IRL experiential retail activations, to developing exclusive products with brands. I’ve executed extensive influencer programs and spearheaded award-winning commerce activations. 

I was part of the first generation of social media editors and my deep connections and expertise reflect this. I’ve developed social media and marketing activations for some of the biggest events in the world, like the Golden Globes, Victoria’s Secret Fashion Show, and Toronto Film Festival. My award-winning activations have hundreds of millions of views and have broken company and industry records.

I’m currently consulting for brands and creators, focusing on the intersection of commerce, influencers, and social media. 

I live on the Upper East Side in New York City with my husband. You can find me running in Central Park most mornings. I’m obsessed with iced coffee, Formula1, tennis, and LL Bean, from my beloved home state of Maine.